Last week, at LegalTech New York, I attended a program on Twitter, the latest social media phenomenon. The panel was moderated by Monica Bay, editor-in-chief of Law Technology News, and was made up by Matt Homann, lawyer and author of the [non]billable hour blog; Kevin O’Keefe, CEO of LexBlog; and Chris Winfield, CEO of www.10e20.com.
Robert Ambrogi, a Massachusetts lawyer and technology expert, introduced everyone. In addition to his blogs, Media Law and Law Sites,, and wrote an article in the December 2008 edition of Law Technology News entitled “Tweet Sixteen,” in which he gave 16 reasons for lawyers to use Twitter.
Chris Winfield said the goal of Twitter is to be able to answer what you are doing at any one time. Twitter has a 140 character limit, the same as other text messages, so necessarily the messages are brief.
He explained that when he was preparing his presentation, he Twittered three questions:
1. How would you explain Twitter in 140 characters or less?
2. What is your “one” must-have Twitter tool?
3. How could a lawyer or someone in the legal field use Twitter effectively?
He said that he received 135 responses in 30 minutes and then turned those responses into his presentation. Chris also discussed the presentation and his research approach in this post on his blog, 10e20 Blog.
Matt Homann explained that although he has been on Twitter for the past two and a half years, he has only used it for the last six months, because it took him that long to understand its utility.
Matt also blogged about his presentation in Ten Tweets about Twitter. You can read all of them for yourself, but a couple really jumped out at me.
1. It’s easy to learn how to use Twitter, but it’s hard to learn why. Once you get the “why,” you’ll move from skeptic to disciple overnight.
4. Ever think, “If only I could get 5 minutes with Mr. _____, my biz would explode” moments? They’re on Twitter, you’ve got 140 characters. Go!
6. If you fear Twitter will interfere with your ability to get your work done, you’re not afraid of Twitter, you’re afraid of doing your work.
He also said that he thought blogging was the path to instant expertise, which could take six months to a year, but that Twitter is “exponentially faster.”
(Personally, I think six months to a year is a little ambitious to achieve instant expertise in a field. Name recognition and credibility are realistic within that time frame, but instant expertise takes longer.)
I think it’s fair to say that Kevin O’Keefe approaches Twitter from a more practical aspect, namely, its ability to enhance other forms of social media. In fact, he said that social media is more important than search engine optimization (SEO). (For those of you unfamiliar with the term, SEO refers to the design of a web page or the content of a blog so that it is more easily searched and located and given a higher ranking in search results.)
He pointed out that Twitter differs from Facebook in that Twitter users tend to be older, “the kind of people you’d like to have as clients,” where Facebook tends to appeal to younger people.
Kevin described Twitter as the “single biggest branding tool since TV,” and said he would rather go without his cell phone for a week than go without Twitter for a week. Although I’m sure a lot of people would be happy to go without their cell phones and Twitter for a week, if not longer.
In terms of business development, Kevin said that if you want to create a clientele, there’s no better way than to Twitter a trial in your field of expertise. In fact, he mentioned, as had Matt, that a judge had recently allowed the use of Twitter in his courtroom. (For more information on the ruling, Social Media Law Student blog has this post.)
Part of the appeal of Twitter is its simplicity; check out its website, which lets you set up an account in just a couple of steps. I’m not on Facebook, but I understand that its sign-up is more cumbersome, and I know from experience that it takes some time to create a profile on LinkedIn.
Once you have your account, you can find people to follow, i.e., receive their Tweets (Twitter updates) on your Twitter home page or on a mobile device using a program like TwitterBerry for a BlackBerry or Tweetie for iPhone.
Then, it’s just a matter of checking in as little or as much as you want.